I wanted to know more about this local electric company and their clients. I arranged a phone call with the manager and then found more about the clients they serve around the area. I interviewed couple of them over phone.
The brainstorming process included considering different design layout. We sketched ideas and prototyped two among them. The client preferred one idea which we took further.
Prototyping in Axure for this project was very useful. Our client was very flexible and understanding. They gave many positive feedback which helped us iterate the protoype until we were sure about out clients need.